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Since the 2024 Swedish candy trend took off on TikTok, Americans can't seem to get enough of these scrumptious, foamy treats. These Scandinavian gummies offer the perfect chewy texture paired with sweet and tangy flavors. One bite of BUBS candy, and you'll never look back.
In this blog, we will try to unravel what makes Swedish candies so popular across the world and why Americans are queuing up to get their hands on some delicious sweet treats from Sweden.
Let's get started!
What Is a Swedish Candy?
Swedish candies are tasty, sweet, and sour gummies that are made in Sweden. Manufacturers use high-quality ingredients while blending bold flavors to produce addictive, chewy, sweet treats. They have a foamy texture, offering the right mix of chewiness and flavor profile.
Why Is Swedish Candy So Popular in the US?
Over the years, Americans have become more health-conscious. They're constantly looking to replace processed or sugary foods with healthier alternatives.
In 2024, a TikTok influencer, Mary Grace Graves, posted a video of her Friday night routine. She pops into a nearby candy store to purchase her favorite Swedish gummies. The vibrant and cute skull-shaped gummies instantly became a hit with her audience.
Graves' TikTok video went viral overnight. Since then, people have been storming candy stores across the US to buy Swedish BUBS candies. The dramatic rise in demand for Scandinavian gummies led to supply chain issues, leading to shortages even in Sweden.
Swedish manufacturers have gradually increased their production to cater to the US market. Graves' video may have introduced these yummy gummies to the American audience, but it's the quality of the ingredients used in these sweet treats that has people coming back for more.
More consumers are now turning away from traditional US-made candies in favor of imported Swedish BUBS candies.
Are BUBS and Swedish Candies the Same?
While BUBS and Swedish candies are often used interchangeably, they are not the same. BUBS is a brand of Swedish candies that come in many different flavors, including Strawberry Pomegranate BUBS, Banana Caramel BUBS, and Sour Pear BUBS.
Is Swedish Candy Healthy?
Swedish candy is a healthier alternative to US candies. We've heard this statement all over the internet, but is it true?
Candies produced in the United States are made from sugar that's often derived from sugar beets or sugarcane. Some even use high-fructose corn syrup. This can cause a dramatic spike in blood sugar levels, leading to health problems in the long term.
On the other hand, Swedish candies are healthier. While these yummy gummies are still sweet, they are lower in sugar content, and most manufacturers do not use high-fructose corn syrup. This results in a more predictable glycemic response.
That said, Swedish candies are sweet treats that still must be enjoyed in moderation, because they DO still have sugar. But, you can eat a lot more Swedish candy when compared to American candy before you hit that same amount of sugar intake!
Is Swedish Candy Gluten-Free?
In most cases, yes. Many popular Scandinavian gummies, including BUBS Swedish candies, are gluten-free. However, it's best to read the dietary labels before purchasing.
Is Swedish Candy Vegan?
It depends. Many Swedish candies are free from animal-derived ingredients, making them vegan. However, some manufacturers may use beeswax to produce these sweet treats. It's essential to check the dietary labels before purchasing.
Does Swedish Candy Have Gelatin?
Many popular Swedish candies do not contain gelatin. They're made from plant-derived ingredients, including pectin. You can even find 100% halal options that use other alternatives to gelatin.
While most Swedish manufacturers produce gelatin-free candies, some companies still use animal-derived ingredients, including gelatin. You should always check the dietary labels prior to making a purchase.
Where to Get BUBS Candy in the US?
Whether you're looking for delicious BUBS Swedish candies or sweet and sour gummies in the United States, Sukar has you covered. We import a wide range of Scandinavian gummies from Sweden and deliver them to your doorstep.
Need Healthier Alternatives to Conventional Sweets? Buy From Sukar!
Candy is a treat that kids and adults equally love. However, due to their high sugar content, they can lead to oral health problems and even cause blood sugar levels to spike dramatically.
Sukar recognizes these concerns and is committed to offering a better alternative. We import high-quality Swedish candies that are made from premium ingredients, making them the perfect sweet treats for health-conscious candy lovers.
Here are a few reasons why Sukar Swedish gummies and BUBS candies are the best:
Sukar Has Vegan Candies
Whether you're craving vegan sour candy or a sweet Scandinavian gummy, Sukar offers a wide range of Swedish candies for vegans. From Strawberry Pomegranate BUBS made from wild summer fruits to BUBS Raspberry Licorice Skulls packed with bold flavors, most of our yummy treats are vegan-friendly.
Unlike traditional candies that contain beeswax, carmine (crushed insects), or gelatin, our Swedish candies are made entirely from plant-based ingredients. Take our best-seller, Sour Tutti Frutti BUBS, for example. Here's what makes it vegan, gelatin-free, and gluten-free:
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Potato protein replaces gelatin
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Glucose-fructose syrup and corn starch are used instead of wheat-derived ingredients
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Natural colorings like E150b (caramel), E141 (chlorophyll), and E100 (curcumin) replace artificial dyes
Sukar Has Gelatin-Free Candies
Some people may be allergic to gelatin or choose to avoid products that are made with animal-derived ingredients. This can make it challenging for candy lovers to find gelatin-free sweet treats.
At Sukar, we recognize the growing demand for healthier candy options. That's why our gummies are made with plant-based ingredients. The manufacturers we partner with replace gelatin with potato protein to deliver the perfect chewy texture without compromising on taste.
Sukar Has Gluten-Free Candies
According to research, 6% of the US population is gluten intolerant, while many others choose to avoid wheat or wheat-derived ingredients, as they believe it's harmful to their health.
If you're looking for gluten-free candies, Sukar has plenty of delicious options. We use corn starch, not wheat-based thickeners, so all of our Swedish candies are entirely gluten-free.
Sukar Has Naturally Colored Swedish BUBS Candies
Sukar is one of the few US-based candy sellers that cater to the health-conscious Americans. We only use the finest ingredients that are free of artificial additives. Our manufacturers prefer natural colorings, some of which include the following:
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Black carrot concentrate
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Caramel
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E100 (derived from curcumin)
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E141 (derived from plants like alfalfa and grass)
Are You Looking for Vegan Candies? Try These Scrumptious Gummies!
Vegan and gluten-free snacks and candies are relatively challenging to find in the United States. Fortunately, Sukar aims to address this gap by importing authentic Swedish treats straight from Sweden.
If you want to try vegan candies, here are some of our best sellers:
Are you looking for vegan sour candies? While Sukar has plenty of options, we highly recommend trying out our Swedish Sour Candy Mix for first-timers. It's an assortment of tangy vegan candies that will leave your taste buds tingling for more. You can also try Sweet and Sour Candy Mix for a medley of zesty and juicy flavors.
Why Should You Buy Swedish Candies From Sukar?
Sukar brings the delicious taste of Sweden right to your home. From mouth-puckering Scandinavian gummies to chewy, foamy Swedish candies, our team carefully handpicks the most tasty delights to satisfy your sweet and sour cravings.
Your search for vegan candy ends here with Sukar. We offer a selection of authentic Swedish treats that are:
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100% vegan
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100% gluten-free
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100% gelatin-free
What makes us stand out from most US-based candy sellers is that we don't use Red Dye 40. Our Swedish BUBS candies are bright and vibrant because of plant-derived colors. Gummies at Sukar aren't just delicious, they're also a healthier alternative to traditional sweets.
While our Swedish BUBS and gummies are already reasonably priced, we also offer a 15% discount code when you subscribe to our email list. It's our way of saying thank you for joining our growing community of candy lovers.
So, what are you waiting for? Head over to our online shop and order a bag of authentic Swedish treats today!
