Swedish Candy TikTok Trend – What's Happening?

When you search for Swedish candy on TikTok, you'll find hundreds of ASMR videos featuring influencers munching on these sweet delights or filling clear glass jars with gummy yummies. Some even post clips of themselves walking into aesthetically pleasing shops to pick and mix their favorite candies.

Welcome to the Swedish gummy obsession that's sweeping the United States. How did these Scandinavian treats become world-famous almost overnight? Are they actually healthy? And where can you find these delicious delights near you? Stick with us until the end as we answer these questions and more in this blog!

Ever Heard of Saturday Sweets? It's a Swedish Tradition!

Did you know that eating Swedish candy is actually a tradition in some parts of the world? Yes, you heard that right! Long before these tasty gummies hit mainstream media, they were already a beloved staple in Sweden.

Lördagsgodis, also referred to as "Saturday sweets," is a Swedish tradition that dates all the way back to the 1950s. As the country grew wealthier, many families began flaunting their wealth by spending on things, including candies and chocolates. This led to increasing oral health issues across Sweden.

To combat the rising rates of tooth decay, Swedish health authorities recommended limiting candy consumption to just once a week. The public embraced the advice, and over time, it evolved into a family-oriented activity.

While this weekly indulgence gives children something to look forward to after a long week, economists and cultural commentators say that there is a lot to learn from lördagsgodis. They note that there's more to this tradition than meets the eye.

Economists believe that lördagsgodis teaches kids about budgeting and delayed gratification. In addition to that, it also instills a sense of independence in children from an early age.

The Swedish Candy Tik Tok Trend Explained

While Saturdays have been "holy" for Swedes since the 1950s, the United States caught on to the craze for these mouth-puckering gummies just last year.

In January 2024, Mary Grace Graves shared a video on TikTok showcasing her Friday night ritual in New York City. She explained how she makes weekly trips to BonBon, a candy shop owned by three Swedish friends, to satisfy her sweet tooth.

The video showed her walking down the street to the shop and filling a cute little pink paper bag with a wide assortment of colorful Swedish candies.

Needless to say, the clip instantly went viral, racking up over 1.2 million views. The next day, there was a long line of people outside BonBon, eagerly waiting to try the tasty, foamy-feeling Swedish gummies.

Mary Grace Graves wasn't the only one to spark the TikTok effect. It's a phenomenon that's seen on the platform where millions of users become fascinated by a specific product.

Abigail Feehley, a TikTok content creator, posted videos in January 2024 of herself tasting a variety of Swedish candies. She tears into and munches her way through a selection of gummies. While indulging in the sweet treats, she describes their textures and flavors in detail for her audience.

Viewers couldn't get enough of Feehley's videos, especially her vivid commentary. The ASMR elements featured across several posts only added to the momentum. They further fueled the Swedish candy craze on TikTok.

Swedish Candy and Search Trends

According to Google Trends, the search term "Swedish candy" began trending in mid-January 2024 and peaked toward the end of April. While interest in the gummies gradually tapered off in the following months, it remains strong to this day.

But don't just take our word for it. Let's look at the latest data from Semrush, a tool showing what people are searching for online.

The keyword "Swedish candy" has a clear commercial intent and sees around 90,500 searches every month. A deeper dive into the data reveals the following:

·       14,800 monthly searches for "BUBS Swedish candy"

·       14,800 monthly searches for "Swedish candy near me"

·       5,400 monthly searches for "Swedish Fish candy"

Content creators continue to review these scrumptious gummies on TikTok. With Mother's Day and Memorial Day just around the corner, we expect a spike in both demand and search interest throughout the month of May.

Overwhelming Swedish Candy Trend Causes Supply Chain Issues

Since the Swedish candy trend took off on TikTok, candy retailers, including BonBon, have extended their store hours until midnight. At the same time, many brands have experienced a surge in online orders. This has made it challenging to manage the sudden spike in operations.

While the Swedish candy TikTok trend brought candy sellers into the spotlight, it also created logistical challenges. There have been a few reasons behind the supply chain and production hiccups, which have caused serious delays in shipments. These include the following:  

·       Soaring demand for Scandinavian gummies in the United States

·       Mandatory six-week summer holidays for factory workers in Sweden

·       Rising prices of chocolates in the United States

Why Is Swedish Candy Popular in the United States?

The Swedish candy trend on TikTok may have introduced these yummy delights to American audiences, but it's the quality of the gummies that keeps people coming back for more. They are not only gluten-free and vegan but also taste great.

Swedish candies taste luxurious and feel indulgent yet remain pocket-friendly. They're colorful and come in all sorts of shapes and flavors. Plus, there's just something so satisfying about picking and mixing different kinds of BUBS with sweet and sour gummies.

Is Swedish Candy Healthy?

Whether you fill your bag with soft, chewy Banana Caramel BUBS or a mix of sweet and sour candies, these tasty treats are healthier than many other sweets. That's because many Swedish manufacturers avoid artificial additives and use real sugar instead of high-fructose corn syrup.

However, like with any food item, it's important to remember that moderation is key. Regular consumption can still be harmful.

Buy Sweet Treats Today and Join the Swedish Candy TikTok Trend 2025!

While there's a wide range of Swedish gummies on the market, influencers haven't shied away from sharing their favorites. From Banana Caramel BUBS to Cool Raspberry Skulls, Sweet & Sour Mix, and Gelatin-free Scandinavian candies, these tasty treats have quickly carved out a space in the competitive confectionery industry.

With lines stretching down the street, you'd be lucky to get your hands on some delicious gummies before the store runs out.

If you're curious to try Swedish candy, Sukar offers authentic treats delivered right to your door. Gluten-free, gelatin-free, and vegan, these gummies are a healthy alternative to your everyday sweets.

Avoid the hassle of waiting in line and order online instead. From tangy Strawberry Pomegranate BUBS to sweet and salty Raspberry Licorice Skulls, Sukar has a wide range of Swedish goodies to choose from. Plus, there's free shipping on all orders over $50!